About Third Tangent
We are an independent, behavioral-led marketing studio on a mission to accelerate the growth and development of social-focused organizations and inspirational brands in the UAE and region. By harnessing the power of applied behavioral insights, targeted strategies and creative thinking, we help our clients gain a competitive edge and drive their business impact.
The Knowledge We Bring
We bring unique knowledge, creativity, and the combined global and local perspective required to ignite business growth or cultivate positive change.
The Impact We Help Create
We help brands achieve the most aligned, impactful, and authentic expression of their purpose and brand promise.
We use our deeper understanding of the behavioral sciences to improve your marketing, your product branding or nudge a positive behavior for a social good campaign.
Through intelligent marketing research and our unique behavioral-led thinking, we capture every opportunity for growth and deliver the kind of powerful marketing and brand strategies that inspire and motivate customers driving your brand’s success.
The Unique Approach We Follow
Our approach is informed by behavioral insights and creative thinking centered around consumer behavior and marketing psychology with an impact-driven five-step process that can solve any marketing challenge.
Connecting the dots in your market and business dynamics to identify the needs, gaps and opportunities
Transforming rigorous behavioral sciences and psychologies into streamlined thinking that explains your consumer habits
Utilizing these unique insights to create powerful growth strategies
Aligning strategy and creative communication to amplify your brand’s difference and impact
Refining our approach to accelerate results based on real-time performance
We deliver expert marketing research, strategies and powerful growth plans customized to our clients' areas of focus or provide a more comprehensive 360-degree approach.